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Research papers

Freeze Fraudster!

Data quality is and will always be at the top of researchers' mind in the insights industry. How in today's ever-evolving climate can you trust that your data is reliable? Even though this issue has grown and changed over time,it remains...

Catalogue: Congress 2022: 75th Anniversary
Authors: Lisa Wilding-Brown, Sandy Casey, Rich Ratcliff
Companies: InnovateMR, OpinionRoute
September 23, 2022
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Citation

Wilding-Brown, Casey and Ratcliff (2022a, September 23). Freeze Fraudster!. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/freeze-fraudster-


Videos
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Citation

(2022a, September 23). Keynote: Lessons from the Pandora Papers. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/keynote-lessons-from-the-pandora-papers


Videos
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Citation

(2022a, September 23). Congress 2022 Closing & Awards. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/congress-2022-closing-awards


Videos

Financial Security in the Unsafe World

Storytelling became a buzzword some time ago and we don't need to either glorify or argue the importance ofsuch approach in order to present the research outcomes. We will simply follow it and tell our story to you. Wewon't just concentrate on the...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Financial Security in the Unsafe World. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/financial-security-in-the-unsafe-world-11969


Videos

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Research Means Change For Africa. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-means-change-for-africa-11971


Videos
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Citation

(2022a, September 23). Business Presentation Black Swan - What if we could predict what consumers truly want? . ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/business-presentation-black-swan---what-if-we-could-predict-what-consumers-truly-want-


Videos
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Citation

(2022a, September 23). Lunch Discussion 75 Innovations in MR. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/lunch-discussion-75-innovations-in-mr


Videos

Algorythms for Glocal Effectiveness

Unlike love stories, where the plot initially unfolds in a joyful and colourful mood, this business case takes placein the middle of harsh pressing forces. The first of those is a challenge our industry has been debating forseveral years now:...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). Algorythms for Glocal Effectiveness. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/algorythms-for-glocal-effectiveness-11935


Videos

The End of Dinosaur Advertising: Measuring Brand Effects Today

Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
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Citation

(2022a, September 23). The End of Dinosaur Advertising: Measuring Brand Effects Today. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-end-of-dinosaur-advertising-measuring-brand-effects-today-11939